INTERNATIONAL SCIENTIFIC CONFERENCE
About the conference
The process of communicating information about sustainable development and practices, sustainable lifestyles, and the impact of human activities on the environment is becoming more relevant for the tourism, hospitality, and event industries (THE). Effective sustainability communication involves also sharing information about The United Nations Sustainable Development Goals (SDGs) and how individuals and organizations can act to achieve them. It also involves promoting sustainable behavior change, increasing awareness of the importance of sustainable development.
THE enterprises are making commendable efforts in promoting sustainability; however, sometimes they appear to be falling short in effectively communicating their sustainability initiatives. Even when sustainability themes are integrated into their marketing strategies, it remains unclear if the intended audience is fully grasping the sustainability messages being conveyed. To address this issue, this conference aims to evaluate the effectiveness of sustainability messaging and assess the impact of culture and communication on the understanding and acceptance of sustainability messages in marketing.
STRENGTH 2024
STRENGTHENING SUSTAINABILITY COMMUNICATION IN TOURISM, HOSPITALITY, AND EVENT INDUSTRIES
August 22st, 2024
Sarasota, USA and ONLINE
Submissions: Closed!
Participation in the conference is free of charge.
Conference topics
We invite a diverse array of theoretical and practical contributions, including case studies, about sustainability communication within the tourism, hospitality, and event industries. Additionally, we encourage submissions addressing broader sustainability issues.
Publishing opportunities
Abstract will be available online with ISSN through the STRENGTH portal.
You are also welcome to submit your research presented at the STRENGTH 2024 at the following journals:
Conference venue
Online and at USF, SARASOTA-MANATEE CAMPUS, Florida, USA
Organizers
- University of Novi Sad, Faculty of Sciences, Department of Geography, Tourism and Hotel Management, Novi Sad, Serbia
- University of South Florida, MUMA College of Business School of Hospitality and Tourism Management, Tampa, USA
International Scientific Board
- Lazar Lazić, Facutly of Siences, Department of Geography, Tourism and Hotel Management, Novi Sad, Serbia
- Brooke K. Hansen, Univeristy of South Florida, MUMA College of Business School of Hospitality and Tourism Management, Tampa, USA
- James Kennell, Department of Marketing, Events and Tourism, Faculty of Business, University of Greenwich, UK
- Laura K. Harrison, Univeristy of South Florida, USA Access 3D Lab,
- Miroslav D. Vujičić, Facutly of Siences, Department of Geography, Tourism and Hotel Management, Novi Sad, Serbia
- Adam B. Carmer, Univeristy of South Florida, MUMA College of Business School of Hospitality and Tourism Management, Tampa, USA
- Ugljesa Stankov, Univesity of Novi Sad, Facutly of Siences, Department of Geography, Tourism and Hotel Management, Novi Sad, Serbia
- Marija Bratić, Faculty of Sciences, University of Niš, Serbia
- Dino Mujkić, Faculty of Sport and Physical Education, University of Sarajevo, Sarajevo Meeting of Culture (NGO), BiH
- Sebastian Kaiser-Jovy, Heilbronn University, Germany
- Jelena Farkić, NHTV University of Applied Sciences, Breda, Netherlands
- Iva Slivar, Juraj Dobrila University of Pula, Faculty of Economics and Tourism, Croatia
- Aleksa Vučetić, Faculty of Tourism and Hospitality, University of Montenegro, Kotor, Montenegro
- Danijel Pavlović, Academy of Hospitality, Tourism and Wellness, Belgrade, Serbia
- Lazar Pavić, University of Maribor, Faculty of Logistics, Slovenia
- Cezar Morar, University, Department of Geography, Tourism & Territorial Planning, FGTS, University of Oradea
Projekat je podržala Ambasada SAD u Beogradu. Stavovi, mišljenja i zaključci izneseni u projektu nužno ne izražavaju stavove Vlade SAD već isključivo autora.
